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These audits are meant to offer you a holistic analysis of your site and give you an overview of everything that is occurring or might have occurred to that site.
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Social media (e.g., profiles, optimization, links).External (e.g., links to your site, value, acquisition patterns, anchor text).Internal (e.g., internal link structures, anchor text, site architecture).Onsite (e.g., content, design, metas, schema tags, URL construction, page speed).Technical (e.g., hosting, server metrics, down time, caching).This is what is generally advisable for a site health audit, but your audit may differ.) (Note: Every site is different and every auditor has different methods. Site health audits, or “Where Do We Stand” audits, are typically general audits where an auditor will look at your site and analyze the following areas for potential or existing issues, opportunities and challenges: However all site audits should start with the Site Health Audit. Which audits are most needed? Site audits are all determined by a site’s needs. (Note: All of these can be part of the same audit, however these are how they are most commonly broken down when we receive client requests.) Security Audits: Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.Penalty and Recovery Audits: Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.Negative SEO or Attacked Site Audits: Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.Conversion Optimization Audits: Analyze conversion issues, which can be onsite or technical.Some will use this as a time to copy what their competitors do, but this can be a risky strategy. Competitive Site Audits: Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth.This should be part of a site health audit, but can be an audit unto itself. Red Flag Audits: Assessing a site for potential penalty issues.
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Site Health Audits: Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are: Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).